Date: Thu 27 Feb 2014

WPL begin work on club digital toolkit

Aberystwyth's Craig Williams

Aberystwyth's Craig Williams

Yesterday saw the Welsh Premier League begin it's new branding project with Designroom Sport at Newtown AFC’s Latham Park.

The WPL gained UEFA Hat-trick funding to conduct a marketing toolkit project, which is in line with a number of other branding projects for the league clubs ready to implement in time for next season.

This new Digital Toolkit will enable clubs to create consistent branded templates for posters, programme covers & web banners. Thus promoting their clubs more effectively within their local community, commerical partners and across the league's nationwide network.

Designroom Sport create solutions that enable clients to distinguish their brands and make a powerful connection with their partners, sponsors and audience. Whether clients have an established brand or are at the very beginning of creating something new Designroom Sport focus on giving them the perfect presence in the marketplace and providing them with a platform to generate robust commercial opportunities. The principal members of their team have worked on some of the biggest and best known brands in sport including the FA Cup, The Springboks, Ferrari, The Ashes Series and the UEFA Champions League.

Examples of Designroom Sport's work | www.designroomsport.com

Wednesday’s activity saw three players from each of the WPL clubs meet in Newtown for photographers to conduct the initial stages of piecing together the Digital Toolkit. The sports photographers took various shots of all the players ready to encapture the next staged designs of the toolkit. Players arrived thorugh the course of the day at Latham Park and were fantastic in providing exactly what the photographers and the WPL wished of them.

WPL Community Promotions Officer, Steve Lloyd stated, "It was a fantastic experience and the players were great throughout the day. They provided exactly what we envisaged for the photo shoot and ready for the final product."

"It was great to see the players enjoying themeselves and I was impressed with the positive comments from the players who could see how much this would increase the brand profile and perception of the league and its clubs."

"On behalf of the FAW and WPL I would like to thank everyone who attended and can't wait for the clubs to greatly benefit from this wonderful product"

To see all the photos and videos of the day please visit our Official Twitter and Facebook accounts | Twitter.com/wpl_official | Facebook.com/welshpremier

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